With a sports management career spanning 30 years in Canada, Europe and the United States, Laurence Applebaum proudly returned home when he was named Chief Executive Officer of Golf Canada, the National Sport Federation and governing body for golf in Canada in July of 2017. In his role as CEO, Applebaum oversees the executive management and strategic direction of Golf Canada’s multi-faceted business which includes Membership & Sport; Commercial Operations overseeing all revenue and marketing activities; fostering key relationships at the provincial, national, and international level; and conducting Championships including the RBC Canadian Open and CPKC Women’s Open. The Toronto native previously served five years as Executive Vice President of the Women’s Tennis Association (WTA) in St. Petersburg, Florida, where he oversaw a variety of strategic and operational initiatives. Prior to joining the WTA, he served as the Toronto-based Vice President of Salomon Canada and worked in a variety of progressively senior roles at Wilson Sports and Nike. Married with three children, Applebaum is a graduate of the Richard Ivey School of Business at Western University where he received an Honours in Business Administration (HBA) degree.